Display of vegetables and flowers at a market in Florida, with sign above that reads Organic VegetablesUSDA photo by Lance Cheung.

Online Toolkit Helps Consumers Understand Organic Label

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The USDA Agricultural Marketing Service, National Organic Program (NOP) announced that it has published an online toolkit of consumer-focused educational resources to help retailers highlight the unique value of the organic label. This retailer toolkit was designed for use in stores and online to educate consumers on what the organic label means and how USDA protects the label, in order to increase consumer understanding and trust. The toolkit includes a variety of colorful designs and signs for use as shelf tags, banners, freezer stickers, online graphics, and more.