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As close as anyone can determine, the first use of the term organic
(in this country anyway) was in 1940. J.I. Rodale coined it in an article
for the publication Fact Digest (5). Shortly thereafter, he launched
Organic Farming and Gardening (OFG) magazine—for
many years the flagship publication of Rodale Press. Along with OFG, Rodale
Press published (and continues to publish) a large number of books and booklets
on organic agriculture. For a long time the publishing house was the most
highly visible and accessible source of information about non-chemical
farming and gardening in the U.S. As such, it was probably the single greatest
influence on the shape and underlying philosophy of mainstream organics.
J.I. Rodale drew his concept of organic agriculture from a number of sources,
including Louis Bromfield (the author of Malabar Farm and other books
on conservation farming), Dr. William Albrecht (from the Department of Soils
at the University of Missouri), and the Biodynamicä movement. However,
his key ideas about farming came from the British agronomist Albert Howard.
Howard worked in the foreign service in India during the first quarter of
the 20th century, and much of what he preached about agriculture came from
his observations and experiences in that part of the world.
In his landmark books, An Agricultural Testament (6) and The Soil
and Health (7), Howard pointed to emerging problems of animal and plant
disease, soil erosion, and similar conditions. He laid the blame for these
on mismanagement of soil. Howard specifically cited the failure of modern
civilizations to properly return wastes from cities and industries to the
farms. Sustainability issues were at the top of the list for this man, now
considered the father of organic agriculture.
Clearly, Howard did not believe that reliance on chemical fertilization could
address these concerns. He thought it a misguided approach—the
likely product of reductionist reasoning by laboratory hermits
who paid no attention to how nature worked.
Howard promoted a natural approach to building soil and fertility. He wrote
in great detail about the use of deep-rooting crops to draw nutrients from
the subsoil; about managing crop residues; about green manuring. However,
Howard gave the lions share of his attention to composting. The Indore
Process, which he was responsible for popularizing, is exemplified today
by the basic layered, bin composting system that is the standard in organic
gardening.
In America, Rodale expanded on Howards ideas. In his seminal book on
organic agriculture, Pay Dirt (8), he identifies a number of other
good farming practices—like crop
rotation and mulching—that gave further definition
and clarification to what have become accepted organic practices and inputs.
This is important because organic farming embodies the elements of a sound
agriculture—traditional practices that have been
proven over time. In fact, a good, convenient, working definition for organic
agriculture is good farming practice without using synthetic chemicals.
This working definition distinguishes organic practice from the general milieu
of agriculture that existed in the pre-chemical era, much of which was exploitative
and unsustainable. Organic farming was never intended to be a throwback
or regressive form of agriculture.
A truly significant event in the history of organics took place in 1962,
with the publishing of Silent Spring (9). Rachel Carsons Silent
Spring is a strong and dramatic statement about the impact of pesticides
on the environment. It was one of the key documents that gave birth to environmental
consciousness in the 1960s and 1970s.
When environmentalists and others began looking around for an alternative
to pesticides and industrial agriculture, organic farming was there. Not only
was it an approach that did not use synthetic pesticides, but it had an attractive
counter-cultural name that grew to signify a philosophy of living as well
as a method of farming.
While Silent Spring and the environmental movement were not about
organic farming per se, they brought it to public consciousness on a vast
scale. It is not uncommon, in fact, for some writers to suggest that organic
agriculture began with Rachel Carsons book. Though this assertion is
untrue, the book clearly played a major role in stimulating industry growth
and in altering public perceptions. From the mid-1960s onward, organics was
increasingly identified with pesticide issues. It became the idealized alternative
for providing clean, healthy food and environmental protection.
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